Alienware

Alienware is an American computer hardware company and a wholly-owned subsidiary of Dell, Inc. It mainly produces desktops and laptops specialized for video editing, audio editing, and gaming. more...

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Alienware is also a producer of computer peripherals, such as headsets and keyboards. In the 2008 Consumer Electronics Show in Las Vegas, a prototype was presented of what is being described as a "giant 'curved' widescreen", i.e. a display which sizewise would be equivalent to two, slightly bent 24-inch LCD screens glued together Although the company's postal address is in Miami, it is actually based in Kendall, Florida, a portion of unincorporated Miami-Dade County well beyond Miami's city limits. Alienware was founded in 1996 by its CEO, Nelson Gonzalez, and COO, Alex Aguila.

History

Established in 1996, Alienware manufactures desktop, notebook, media center, and enterprise systems. According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Area-51 and Aurora.

Alienware was originally established to tap a niche in the high performance game market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end game hardware was not widely distributed, the company's founders formed an OEM which sold personal computers with the highest performing hardware and settings according to benchmarks.

Operations

Alienware established its EMEA (Europe, the Middle East, and Africa) headquarters in Athlone, Ireland in October 2002. As of FY 2005, Alienware brought in upwards of $170 million USD in annual sales, while undertaking an international expansion initiative launched in 2003 to maintain a presence in Australia, Canada, France, Germany, United Kingdom, and Costa Rica. Alienware has had a call center in Costa Rica to handle all sales and support calls for a number of years. Additionally, Alienware allows you to send in old computer hardware in exchange for credit towards new hardware.

Competitors

Alienware has traditionally competed with companies such as Falcon Northwest, Velocity Micro, and VoodooPC (which is now part of Dell's largest competitor, Hewlett-Packard). Before being acquired by Dell, Alienware also competed against Dell XPS gaming systems.

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